Privacy & Cookies Policy






Forever Lasting New York, has its registered offices at 150 East 57th Street, New York, NY 10022 United States of America. In this Privacy Policy, we use the term Forever Lasting New York (and "we", "us" and "our") to refer to the head office of Forever Lasting New York at the registered address above.

Please take a moment to read the following policy that explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites, mobile applications and other digital platforms (together referred to as the Platforms), or when you interact with us over social media platforms. It also explains how we collect information through the use of cookies and related technologies when you use our Platforms.

We, Forever Lasting New York recognize that privacy is important therefore we take your right to privacy seriously. This document outlines the types of personal information we receive and collect when you are on as well as some of the steps we take to safeguard information. We hope this will help you make an informed decision about sharing personal information with us. By using our website, you consent to our use of information that is collected or submitted as described in this privacy statement.



For the purpose of the General Data Protection Regulation in the European Union, we have appointed the following entity as our legal representative:


Data Protection & Privacy Team

Forever Lasting New York

150 East 57th Street

New York, NY 10022

United States of America



From time to time we may update this Privacy Policy. When we do, we will publish the changes on this Platform.



We collect the information from you as detailed below:


– To access certain areas of our Platform, you will need to register with us. During the registration process you will be asked to submit personal information about yourself (including your name and address, date of birth, e-mail address and telephone number). By entering your details in the fields requested, you enable Forever Lasting New York to provide you with the services you select;


–  In addition, we will also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you visit a boutique or contact the Forever Lasting New York concierge by telephone. Please note that phone calls will on occasion be recorded for security, training and development purposes;


– If you choose to interact with Forever Lasting New York via a social media platform or other third party service, we will collect the information you have provided to us through that platform;


– We also collect certain information automatically about visitors to our Platform, described in the section headed "Cookies and other information that we automatically collect", below; and


– We will collect information about your location to the extent that we provide any location services, described in the section headed €œLocation services€ below.



We will use the information we collect from you to:


– Manage our accounts and records;


– Deal with your enquiries and requests;


– Send service related communications, including announcements and administrative messages;


– Identify products and services we think you might be interested in based on your information, such as your purchase history and your previous interactions with us;


– Send you marketing communications (including e-mails and social media audience matching) relating to us and other third party partners and that we think may be of interest to you where we have a legitimate basis to do so (please see the €œYour choices€ section below for further information about how you can control these updates)


– Conduct market research so that we can continuously improve the services we provide to our customers;


– Understand how our Platform is used so that we can continuously improve our Platform and services and other offerings.


– Where you have agreed to a particular use of your information, we process it on the basis of your consent. You may withdraw that consent at any time (for example, for us to send you marketing communications) by contacting us (see the section headed €œContact us€ below). We also process your information where this is necessary for the performance of a contract with you or where it is necessary for our legitimate interests of operating, protecting and improving our business.



We collect personally identifiable information, like names, postal addresses, email addresses, etc., when voluntarily submitted by our visitors. The information you provide is used to fulfill your specific requests. This information is only used to fulfill your specific requests, unless you give us permission to use it in another manner, for example to add you to one of our mailing lists. The Site may use cookies and tracking technology depending on the features you use. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the Site, and understanding how visitors use the Site. Cookies can also help customize the Site for visitors. Personal information cannot be collected via cookies and other tracking technology; however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties.




Cookies are text files, containing small amounts of information, which are downloaded to your computer or mobile device when you visit a website or mobile application. They are used to recognise your computer as you move between pages on a website, or when you return to a website or mobile application you have visited previously. Cookies are widely used in order to make platforms work, or to work more efficiently, as well as to provide information to the owners of the platform. We use cookies to enhance the online experience of our visitors (for example, by remembering your language and/or product preferences) and to better understand how our Platform is used. Cookies will tell us, for example, whether you have visited our Platform before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.


There are two broad categories of cookies:


First party cookies, served directly by Forever Lasting New York to your computer or mobile device. They are used only by Forever Lasting New York to recognise your computer or mobile device when it revisits our Platform.


Third party cookies, which are served by a third party service provider on our Platform, and can be used by the service provider to recognise your computer or mobile device when it visits other platforms. Third party cookies are most commonly used for platform analytics or advertising purposes.


Cookies can remain on your computer or mobile device for different periods of time. Forever Lasting New York uses both 'session cookies' and €˜permanent cookies€™. Session cookies exist only while your browser is open and are deleted automatically once you close your browser. Permanent cookies survive after your browser is closed, and can be used to recognise your computer or mobile device when you open your browser and browse the internet again.



The Platform serves only the following types of cookies to your computer or mobile device:



These cookies are essential to provide you with services available through this Platform and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible.



These cookies are used to collect information about how visitors use our Platform. The information gathered does not identify any individual visitor and is aggregated. It includes the number of visitors to our Platform, the platforms that referred them to our Platform and the pages that they visited on our Platform. We use this information to help run our Platform more efficiently, to gather broad demographic information and to monitor the level of activity on our Platform.



These cookies enable users to share pages and content through third party social media and other platforms. The companies that serve these cookies may also use your information to serve targeted advertising on other platforms.



Some of the services listed below may not require the consent or could be managed directly from Forever lasting New York – depending on how described – without the help of third parties.When agreements between the tools mentioned below were present services operated by third parties , they may – in addition to what is specified and also the knowledge of Forever Lasting New York – make the User activity tracking . For detailed information on this, please consult the privacy policies of the services listed.



These services allow you to make interactions with social networks, or other external platforms directly from the pages of this site.Interactions and information obtained from this website are in any case subject to the User's privacy settings related to any social network.In case it is possible that, even if the Users do not use the service, the same collect traffic data for pages on which you installed a service interaction with social networks is installed.


Button Likes and Facebook social widgets (Facebook, Inc.)

The button "Like" and the Facebook social widgets are interactive services with the social network Facebook, provided by Facebook, Inc.

Personal data collected: Cookie and Usage Data.

Processing location: USA – Privacy Policy.


Twitter Tweet button and social widgets (Twitter, Inc.)

The Tweet button and the Twitter social widgets are interactive services with the social network Twitter, provided by Twitter, Inc.

Personal data collected: Cookie and Usage Data.

Processing location: USA – Privacy Policy.


Button " Pin it " and Pinterest social widgets ( Pinterest, Inc.)

The button "Pin it" and Pinterest social widgets are interactive services with the platform Pinterest, provided by Pinterest Inc.

Personal data collected: Cookie and Usage Data.

Processing location: USA – Privacy Policy.


Widget sociali di Instagram (Instagram, Inc.)

Social widget of Instagram have interaction services with the Instagram platform, provided by Instagram Inc.

Personal data collected: Cookie and Usage Data.

Processing location: USA – Privacy Policy.


Widget YouTube social (YouTube, Inc.).

Widget YouTube are social interaction services with the YouTube platform, provided by YouTube Inc.

Personal data collected: Cookie and Usage Data.

Processing location: USA – Privacy Policy.


Social widget Tumblr (Tumblr, Inc.)

The Tumblr Tumblr button and social widgets are interactive services with the Tumblr platform, provided by Tumblr Inc.

Personal data collected: Cookie and Usage Data.

Processing location: USA – Privacy Policy.



These services allow you to this site and its partners to communicate, optimize and serve ads based on the use history of this Application by the User.This activity is done by tracking usage data and the use of cookies, information that is transferred to the partner to whom the remarketing activities and behavioral targeting is connected.


Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a service of Remarketing, Behavioral Targeting provided by Facebook, Inc. linking the activity of this application with the advertising network Facebook.

Personal data collected: Cookie and Usage Data.

Processing location: USA – Privacy Policy.



The services contained in this section allow Forever Lasting New York to monitor and analyze traffic data and are used to keep track of User behavior.


Adobe Analytics (Adobe, Inc.)

Adobe Analytics is a statistics service provided by Adobe Systems, Inc.

Personal data collected: Cookie and Usage Data.

Processing location: USA – Privacy Policy.


Google Analytics (Google, Inc.)

Google Analytics is a web analytics service provided by Google Inc. ("Google"). Google uses Personal Information collected for the purpose of evaluating the use of this application, compile reports and share them with other services developed by Google.Google may use this personal information to contextualize and personalize the ads of its own advertising network.

Personal data collected: Cookie and Usage Data.

Processing location: USA – Privacy Policy.



In addition to what is indicated in this document, the user can manage your preferences for cookies directly into your browser and prevent – for example – that third parties can install. Through your browser preferences you can also delete the cookies installed in the past, including Cookie in which is eventually saved the installation permission of Cookies by this site. It is important to note that disabling all cookies, the operation of this site may be compromised. You can find information about how to manage cookies in your browser to the following address: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Windows Explorer.In the case of services provided by third parties, the User can also exercise their right to oppose the inquiring tracking through the privacy policy of the third party, using the opt – out link if explicitly provided or by contacting the same.Since the installation of cookies and other tracking systems operated by third parties through the services used within this application it may not be technically controlled by Forever Lasting New York, every specific reference to Cookies and tracking systems installed by third parties it is intended to be. For complete information, see the Privacy Policy of any third party services listed in this document. Given the objective complexity of the identification of technologies based on Cookies and their very tight integration with the operation of the web, users are invited to contact Forever Lasting New York should he wish to receive any deepening its use of cookies yourself and any use of the same – for example by a third party – made through this website.

Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit and




We will collect information about your computer or mobile device, including where available your IP address, operating system, log-in times and browser type. We use this information to better understand how visitors use our Platform and for internal reporting purposes. We will anonymiseand not share this information with advertisers, sponsors or other businesses.



The Platforms use third parties such as network advertisers and ad exchanges to serve you ads on third party platforms after you leave our Platforms, and we use third party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Platforms and viewing of ads and of our content. Network advertisers are third parties that display advertisements, which are based on your visits to the Platforms and other apps and sites you have visited. Third party ad serving enables us to target advertisements to you for products and services that you might be interested in. Third party tracking technologies are not controlled by us, even if they are associated with our Platforms or our ads. Statements regarding our practices do not apply to the methods for collecting information used by these third parties and others or the use of the information that such third parties collect. The relevant third party€™s terms of service, privacy policy, permissions, notices and choices should be reviewed regarding their collection, storage and sharing practices. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties. You have choices in respect of the delivery of ads. You can opt-out of receiving certain types of behavioural ads by visiting the third party websites.  We are not responsible for effectiveness of or compliance with any third parties€™ opt-out options.



Some of the services that we provide are able to use information about your location. For these services, which are typically available on mobile devices or applications, you are provided with the opportunity to provide your consent to the use of location services, which, for example, process information deriving from GPS, sensors, beacons or Wi-Fi access points in order to allow you to benefit from a more personalised service. Your device will have settings that allow you to turn off these services should you no longer wish to benefit from them.



We do not share personal information about you with other people or non-affiliated companies except under the following circumstances:


– we will disclose your personal information to third party providers for the purposes of providing online and other payment services, handling credit checks and fraud prevention, and any other services required in order for us to use your information for the purposes specified in the section entitled Information you provide us and how we use it;


– we will disclose your personal information to any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party; and


– we will disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.



We have implemented standard contractual clauses to ensure adequate safeguards are in place to protect your information where it is transferred to our affiliated companies and Store in territories outside the European Economic Area and Switzerland. Where we share your information with a third party service provider outside of the European Economic Area and Switzerland (as detailed in the section entitled Sharing your information, we contractually oblige the third party service provider to implement adequate safeguards to protect your information.



We want you to feel confident about using our Platform, and we are committed to protecting the personal information we collect. We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. We have appropriate technical and organisational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorised or unlawful processing and against accidental loss, damage or destruction. However, where we ask you to choose a password in order to access certain parts of our Platform, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else.



We keep your information for only as long as is necessary for our purposes, and in particular to protect ourselves in the event of a legal claim (for example, information relating to a contract with you will be kept for the lifetime of the contract and up to ten years after). After this period it will be deletedor in some cases anonymised. Where we sought your consent to process your personal information and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consentwe will delete your personal information. If you request that we no longer send you direct marketing communications, we will keep a record of your request and contact details to ensure that your request is respected.



You have the right to ask for access to any personal information that we hold about you in our records, to correct any inaccuracies and to update any out-of-date information. In some circumstances, you have the right to request the erasure of your personal information or a restriction of its use. You have the right to object to us processing your personal information in some cases. In particular, you can ask us to stop sending you direct marketing communications at any time (however please note that we may continue to send you service-related (i.e. non-marketing) communications, such as e-mail updates on your order status). If you wish to exercise any of these rights, please write to us at the address listed below. You may unsubscribe from e-mail marketing communications at any time by e-mailing us or clicking on the unsubscribe link in any Forever Lasting New York  e-mails. If you have a concern about how we use your information, as a first step please contact us using the details set out below and we will do our best to resolve your concern. After investigating your concern, we will respond to you in writing within a reasonable time setting out our proposed remedial action. If you think we have processed your personal information in a manner which is unlawful or breaches your rights you also have the right to complain to  European Data Protection Authorityin your place of residence or work, or the jurisdiction in which the processing took place.



According to the GDPR General Data Protection Regulation, Forever Lasting New York allows customers to use their personal information on the registration and checkout pages. To be fully trustworthy with customers, all checkboxes are unchecked by default Forever Lasting New York  can easily remove personal users data.


Admin can choose to delete customer accounts and personal data by a request


GDPR refers to pseudonymization which transforms personal data in such way that the data cannot be attributed to a particular person without the use of additional information. To make sure all personal data is secure and everything recorded safety, Forever Lasting New York  provide data encryption. Customer can fully anonymize customer data from Customer, Sales, Quotes tables so that you can feel assured that you have met GDPR obligations.


Under the GDPR law, customers can request to provide him with all personal information held about them at any time in common use and machine-readable format. This is known as a subject access request. Forever Lasting New York respond to this request within a month.


Forever Lasting New York  makes it possible to export all customers personal data in CSV format.




When a customer visits your store for the first time, popup notification about cookie policy will be shown.



If you have any questions, concerns, or comments about our privacy policy you may contact us using the information on the Contact Us page.