Jewelry for kings and queens is one way to explain the business model of Bayco. This is, of course, a metaphorical conception of Bayco's audience; the modern idea of royalty has grown to include everyone who hungers luxury and who understands the intricate labor and savoir-faire that goes into every Bayco piece. The sophistication once enjoyed only by half a dozen people in each country has spread to a more generalized—but still rarefied—luxury-loving elite…